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Case study: market access – securing formularies
25 Mar 2024 | Words by the Star People BD Team

Providing data, insight, and intelligence to strategically prioritise key customer targets.

Challenge

A client was looking to launch a new product but had limited market access capability in priority CCG / Health Boards, and a short timeframe to gain a positive formulary positioning.

Solution

Star People provided data, insight, and intelligence to strategically prioritise key customer targets across 25 CCG / Health Boards and three Multi-Channel Account Managers were deployed. A project focusing on a mixed player group including Medicines Management, Commissioners and Chief Pharmacists was also initiated.

Impact

100% of the 25 CCG / Health Boards positively positioned the product on formulary, with 82% coverage of a cross-functional Payer / HCP target list spanning 30 CCGs.

191 Medicines Management contacts were delivered, as well as 101 hospital pharmacy contacts during the life of the project.


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